Our Brand
100 Million Pieces. 15 States. One Promise: Affordable Luxury.
The Rangoli Brand
In 1995, three years after we started as a weaving unit, we made a bold decision: to stop being just manufacturers and start building a brand.
We called it Rangoli — and we built it on one simple promise: “Affordable Luxury.”
Not the cheapest. Not the most expensive. But thoughtfully designed, honestly made bath linen that Indian families could trust — and afford.
Today, Rangoli products are in homes across 15 Indian states. We’ve sold over 100 million pieces. And the families who buy from us don’t just see us as a towel company — they see us as a brand they can count on.
That’s what 28 years of brand-building looks like.
Where It All Began
ITPO Delhi, 1995
Minister Inauguration
Official inauguration, ITPO Delhi 1995
Stall with First Logo
Our first brand presence — the original Rangoli logo
Mr. Pawan Saraf
Mr. Pawan Saraf, Founder, at ITPO Delhi 1995
In 1995, just three years after starting our weaving unit, we took a leap of faith. We booked a stall at the India Trade Promotion Organisation (ITPO) exhibition in Delhi — not as manufacturers, but as a brand.
The response was overwhelming. A government dignitary inaugurated our stall. Buyers lined up. And we knew we were onto something.
That was the moment Rangoli became more than a name. It became a brand.
The Evolution of Rangoli
1996
First Logo
Original logo from ITPO exhibition
1999
1999 Second Version
1999 Refresh
2010
2010 Modern Version
Now
Current Logo
A brand that evolves with the times — while staying true to its roots.
0
+
PIECES SOLD
Across India
0
+
STATES
Pan-India presence
0
YEARS
Of brand-building (since 1996)
0
+
CUSTOMERS
Distributors & Retailers
Where You'll Find Us
The Rangoli brand is available across India — from local retailers to the country’s largest e-commerce platforms.
OUR D2C STORE
Our own direct-to-consumer platform bringing ‘Affordable Luxury’ directly to families across India.
MARKETPLACES
Trusted by India's Leading Retailers
We don’t just sell under our own brand. India’s largest retailers trust us to manufacture for theirs.
Private Label Partner
Flipkart SmartBuy
Manufacturing bath linen for Flipkart’s in-house brand
Vendor
Reliance Mart
Supplying to India’s largest retail chain
Private Label Partner
Myntra
Manufacturing for fashion marketplace’s home category
Our Journey Around the World
From a single stall in Delhi to exhibitions across the globe — we’ve never stopped growing.
ITPO
ITPO Delhi, India - 1995
Heimtextil Moscow
Russia - 2013
Irantex
Tehran, Iran - 2015
HGH India
Mumbai, India - 2017
HGH India
Mumbai, India - 2018
European Parliament Visit (November 2025)
Mr. Puneet Saraf was invited as an Indian business delegate to the European Parliament. This is MAJOR credibility for European buyers!
Exhibition Gallery
Rangoli Today
Today, Rangoli has grown into a brand with deep roots at home and a growing presence across the globe.
In India, our products are present in 15 states, sold through a network of 3,000+ domestic customers — distributors, wholesalers, and retailers we’ve built relationships with over 18 years of brand-building. You’ll find us on Amazon, Flipkart, Myntra, and FirstCry, and at our own store, shoprangoli.in.
Globally, we’ve had the privilege of serving 100+ satisfied customers across 9 countries — including Russia (our first export customer, since 2010), UAE, Kuwait, Saudi Arabia, and more. In 2016, we earned the Star Export House recognition from the Government of India.
What sets us apart? 500+ ready-in-stock SKUs at all times — meaning our partners can order what they need, when they need it, without waiting for production or committing to large minimum orders.
We’ve also partnered with some of India’s largest retailers for private label manufacturing — including Flipkart SmartBuy, Reliance Mart, and Myntra.
With 5+ international certifications including Oekotex (2018), GOTS Organic (2018), ZED Gold (2024), SEDEX (2024), and ISO 14001, we’ve reinforced our commitment to quality, ethics, and environmental responsibility.
But the achievement we’re most proud of? The trust. From our very first Russian customer in 2010 — who still works with us today — to the families who pick up Rangoli towels at their local store, trust is what we’ve built this company on.
0
+
YEARS
Since 1993
0
+
COUNTRIES
Worldwide
0
K
PARTNERS
100+ Intl • 3K+ India
0
+
SKUs
Always in Stock
0
+
CERTIFICATIONS
Global Standards
Ready to Partner with a Proven Brand?
Whether you want to stock our ready collection or build your own private label — we’re ready to help.
We didn't just build products. We built a brand.
Now we bring that same obsession to YOUR brand.
Why This Matters for You
When you partner with Rangoli, you’re not working with a factory that’s never sold to end consumers. You’re working with a team that has spent 28 years understanding what customers want — and delivering it.
Market-Tested Designs
Every product in our ready stock has been validated by real Indian consumers across major marketplaces.
Design Expertise
We understand color, texture, weight, and finish — because we've been doing this for 28 years.
Brand-Building Experience
We know what it takes to build a brand that customers trust — and we bring that thinking to your brand.