Our Brand
100 Million Pieces. 15 States. One Promise: Affordable Luxury.
The Rangoli Brand
In 1995, three years after we started as a weaving unit, we made a bold decision: to stop being just manufacturers and start building a brand.
We called it Rangoli — and we built it on one simple promise: “Affordable Luxury.”
Not the cheapest. Not the most expensive. But thoughtfully designed, honestly made bath linen that Indian families could trust — and afford.
Today, Rangoli products are in homes across 15 Indian states. We’ve sold over 100 million pieces. And the families who buy from us don’t just see us as a towel company — they see us as a brand they can count on.
That’s what 28 years of brand-building looks like.
Where It All Began
ITPO Delhi, 1995
Minister Inauguration
Official inauguration, ITPO Delhi 1995
Stall with First Logo
Our first brand presence — the original Rangoli logo
Mr. Pawan Saraf
Mr. Pawan Saraf, Founder, at ITPO Delhi 1995
In 1995, just three years after starting our weaving unit, we took a leap of faith. We booked a stall at the India Trade Promotion Organisation (ITPO) exhibition in Delhi — not as manufacturers, but as a brand.
The response was overwhelming. A [—] inaugurated our stall. Buyers lined up. And we knew we were onto something.
That was the moment Rangoli became more than a name. It became a brand.
The Evolution of Rangoli
1993
First Logo
Original logo from ITPO exhibition
1999
1999 Second Version
1999 Refresh
1993
2010 Modern
Now
First Logo
A brand that evolves with the times — while staying true to its roots.
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PIECES SOLD
Across India
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STATES
Pan-India presence
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YEARS
Of brand-building (since 1996)
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CUSTOMERS
Global Standards
Where You'll Find Us
The Rangoli brand is available across India — from local retailers to the country’s largest e-commerce platforms.
OUR D2C STORE
Our own direct-to-consumer platform bringing ‘Affordable Luxury’ directly to families across India.
MARKETPLACES
The Evolution of Rangoli
We don’t just sell under our own brand. India’s largest retailers trust us to manufacture for theirs.
Private Label Partner
Flipkart SmartBuy
Manufacturing bath linen for Flipkart’s in-house brand
Vendor
Reliance Mart
Supplying to India’s largest retail chain
Private Label Partner
Myntra
Manufacturing for fashion marketplace’s home category
Our Journey Around the World
From a single stall in Delhi to exhibitions across the globe — we’ve never stopped growing.
ITPO
Delhi, India - 1995
Heimtextil Moscow
Russia - 2013
Irantex
Tehran, Iran - 2015
HGH India
Mumbai, India - 2017
HGH India
Mumbai, India - 2018
Why This Matters for You
When you partner with Rangoli, you’re not working with a factory that’s never sold to end consumers. You’re working with a team that has spent 28 years understanding what customers want — and delivering it.
Market-Tested Designs
Every product in our ready stock has been validated by real Indian consumers across major marketplaces.
Design Expertise
We understand color, texture, weight, and finish — because we've been doing this for 28 years.
Brand-Building Experience
We know what it takes to build a brand that customers trust — and we bring that thinking to your brand.
Ready to Partner with a Proven Brand?
Whether you want to stock our ready collection or build your own private label — we’re ready to help.
We didn’t just build products. We built a brand.
Manufacturing bath linen for Flipkart’s in-house brand.