OUR STORY
Rangoli is a family-owned, design-led bath linen company based in Panipat, India — the textile heartland of the country. Since 1993, we’ve been crafting products that millions of Indian families have welcomed into their homes, and that our customers lovingly call “affordable luxury.”
We’re not the biggest. We’re not a giant integrated mill with thousands of looms. But that’s never been our ambition.
Our ambition has always been simpler: to bring thoughtful design and honest quality to everyday bath linen — whether it carries the Rangoli name or yours.
Where It All Started
Mr. Pawan Saraf
Co-Founder
Late Mr. Pramod Saraf
Co-Founder
In 1993, Mr. Pawan Saraf and his brother, the late Mr. Pramod Saraf, started Rangoli as a small weaving unit in Kundli, Sonipat with 36 shuttle looms. Together, they laid the foundation of what would become a trusted household name — learning the craft, understanding the weave, and building a business on the values of honesty and hard work. Though Mr. Pramod Saraf is no longer with us, his spirit lives on in the company he helped build. The values the two brothers instilled — quality, integrity, and care for the customer — remain at the heart of everything we do today.
A New Chapter
In 2010, the second generation stepped in — and with it came a transformation.
Building on the foundation laid by Mr. Pawan Saraf and the late Mr. Pramod Saraf, we shifted our focus from being just manufacturers to becoming a design-led brand. We invested in capabilities that let us add value: embroidery, printing, digital sublimation, laser cutting, and expert finishing. We opened our doors to direct exports and built relationships with partners across Russia, the Middle East, and beyond.
Most importantly, we started building Rangoli — not just as a business, but as a brand that Indian families trust.
32+ Years of Progress
Our Milestone Timeline
Founding Year
Founded with 36 shuttle looms (dobby & jacquard)
Brand Launch
Launched the Rangoli brand
Domestic Growth
Strong domestic presence in terry fabrics & towels
New Leadership
Second generation takes charge — major transformation begins
Expansion & Exports
Expanded into bathrobes, mats, hair drapes, wall décor. First export to Russia (customer active today)
Market Expansion
Presence built across 11 states; entry into e-commerce marketplaces
Star Export House
Recognised by Government of India
International Top quality certifications
GOTS Organic certification, Oekotex and SEDEX Certified
European Parliament Visit (November 2025)
Mr. Puneet Saraf was invited as an Indian business delegate to the European Parliament. This is MAJOR credibility for European buyers!
Exhibition Gallery
Rangoli Today
Today, Rangoli has grown into a brand with deep roots at home and a growing presence across the globe.
In India, our products are present in 15 states, sold through a network of 3,000+ domestic customers — distributors, wholesalers, and retailers we’ve built relationships with over 18 years of brand-building. You’ll find us on Amazon, Flipkart, Myntra, and FirstCry, and at our own store, shoprangoli.in.
Globally, we’ve had the privilege of serving 100+ satisfied customers across 9 countries — including Russia (our first export customer, since 2010), UAE, Kuwait, Saudi Arabia, and more. In 2016, we earned the Star Export House recognition from the Government of India.
What sets us apart? 500+ ready-in-stock SKUs at all times — meaning our partners can order what they need, when they need it, without waiting for production or committing to large minimum orders.
We’ve also partnered with some of India’s largest retailers for private label manufacturing — including Flipkart SmartBuy, Reliance Mart, and Myntra.
With 5+ international certifications including Oekotex (2018), GOTS Organic (2018), ZED Gold (2024), SEDEX (2024), and ISO 14001, we’ve reinforced our commitment to quality, ethics, and environmental responsibility.
But the achievement we’re most proud of? The trust. From our very first Russian customer in 2010 — who still works with us today — to the families who pick up Rangoli towels at their local store, trust is what we’ve built this company on.
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YEARS
Since 1993
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COUNTRIES
Worldwide
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PARTNERS
100+ Intl • 3K+ India
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SKUs
Always in Stock
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CERTIFICATIONS
Global Standards
Our Philosophy
We believe great products come from great partnerships — with the mills who supply our fabrics, with the artisans who add the finishing touches, and with the brands who trust us to manufacture for them.
We believe in design thinking — that even a simple towel deserves attention to color, texture, weight, and finish.
We believe in flexibility — which is why we offer ready stock with no minimum order quantities, something few manufacturers in India can match.
And we believe that when you work with Rangoli, you’re not just getting a supplier. You’re getting a partner who has spent 30 years learning what it takes to make products people love.
The Road Ahead
As we look to the future, our focus is clear: to bring Rangoli’s design-led approach to partners around the world.
Whether you’re a distributor looking for ready stock, a retailer building your own private label, or a hospitality brand seeking a reliable supplier — we’re here to help you create products your customers will call their own.
Your brand. Our craft.
Leadership
Mr. Pawan Saraf
Chairman
Mr. Puneet Saraf
Managing Director
