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Virtual Factory

OUR STORY

Rangoli is a family-owned, design-led bath linen company based in Panipat, India — the textile heartland of the country. Since 1993, we’ve been crafting products that millions of Indian families have welcomed into their homes, and that our customers lovingly call “affordable luxury.”
We’re not the biggest. We’re not a giant integrated mill with thousands of looms. But that’s never been our ambition.
Our ambition has always been simpler: to bring thoughtful design and honest quality to everyday bath linen — whether it carries the Rangoli name or yours.

Where It All Started

In 1993, Mr. Pawan Saraf and his brother, the late Mr. Pramod Saraf, started Rangoli as a small weaving unit in Kundli, Sonipat with 36 shuttle looms. Together, they laid the foundation of what would become a trusted household name — learning the craft, understanding the weave, and building a business on the values of honesty and hard work. Though Mr. Pramod Saraf is no longer with us, his spirit lives on in the company he helped build. The values the two brothers instilled — quality, integrity, and care for the customer — remain at the heart of everything we do today.

A New Chapter

In 2010, the second generation stepped in — and with it came a transformation.
Building on the foundation laid by Mr. Pawan Saraf and the late Mr. Pramod Saraf, we shifted our focus from being just manufacturers to becoming a design-led brand. We invested in capabilities that let us add value: embroidery, printing, digital sublimation, laser cutting, and expert finishing. We opened our doors to direct exports and built relationships with partners across Russia, the Middle East, and beyond.
Most importantly, we started building Rangoli — not just as a business, but as a brand that Indian families trust.

32+ Years of Progress

Our Milestone Timeline
1993

Founding Year

Founded with 36 shuttle looms (dobby & jacquard)

1996

Brand Launch

Launched the Rangoli brand

1996–2010

Domestic Growth

Strong domestic presence in terry fabrics & towels

2010

New Leadership

Second generation takes charge — major transformation begins

2010+

Expansion & Exports

Expanded into bathrobes, mats, hair drapes, wall décor. First export to Russia (customer active today)

2010–2020

Market Expansion

Presence built across 11 states; entry into e-commerce marketplaces

2010+

Expansion & Exports

Expanded into bathrobes, mats, hair drapes, wall décor. First export to Russia (customer active today)

2010–2020

Market Expansion

Presence built across 11 states; entry into e-commerce marketplaces

2010+

Expansion & Exports

Expanded into bathrobes, mats, hair drapes, wall décor. First export to Russia (customer active today)

2010–2020

Market Expansion

Presence built across 11 states; entry into e-commerce marketplaces

Our Origin Story

From Looms to Leadership — The Rangoli Journey
Rangoli Furnishings began modestly in 1993 with 36 Indian-made shuttle looms, producing 100% cotton terry fabrics for India’s growing home textile needs. Founded by two brothers with a deep respect for honesty, hard work, and quality, the company quickly earned a reputation for reliable craftsmanship.
In 1996, we transitioned from pure manufacturing to branded products with the launch of the Rangoli brand.
The real transformation began in 2010, when the second generation took leadership. Under their vision:
  • The product range expanded beyond towels to bathrobes, bath mats, hair drapes, spa accessories, wall décor, digital paintings, and wall stickers.
  • New capabilities such as embroidery, printing, sublimation, laser cutting, stitching, and full finishing were built in-house.
  • Our first international export shipment was sent to Russia — a customer who continues to work with us today.

Today, we partner with India’s finest mills, guided by the knowledge and experience of being fabric manufacturers ourselves.

“We started as weavers. We became creators. And we’re still growing.”

Family Owned & Operated

Built on Trust. Grown with Integrity.
Rangoli Furnishings Pvt Ltd is a family-run company, now in its second generation. Our values haven’t changed since 1993:
Whether we create our own collections or support global brands with white-label and co-branded programs, every product reflects our family’s legacy of craftsmanship and care.

No Shortcuts

We believe in doing things right, even when it takes longer.

Consistent Quality

Every product meets our high standards, batch after batch.

Thoughtful Design

We create products that are both beautiful and functional.

Long-term Relationships

We value partnerships that grow stronger over time.

Our Product Portfolio

What We Make

Proven Designs, Ready to Ship

Face, hand, bath, bath sheets

Bath Mats

Multiple constructions

Bathrobes & Loungewear

Premium comfort wear

Made-Ups

Hair drapes, spa accessories

Pool & Beach

Sublimation & jacquard towels

Home Decor

Wall décor, digital paintings, wall stickers

Why Brands Partner With Us

The Rangoli Advantage

Traditional Export Model

High MOQs

Large minimum order quantities required

8–12 Week Lead Times

Long waiting periods for production

Risky, Untested Designs

No guarantee of market acceptance

Limited Variety

Restricted product range per shipment

Generic Products

Standard designs with little differentiation

Just Manufacturing

Just Manufacturing

Rangoli Model

No MOQ

Order what you need, no minimum restrictions

Ready Stock — Immediate Dispatch

Quick turnaround times

Market-Proven Designs

Collections already tested in the market

Wide Variety

Multiple products in a single shipment

Curated "Affordable Luxury"

Premium quality at accessible prices

Complete Solutions

Co-branding, white-labeling & customization

In-House Capabilities

Everything Under One Roof

Embroidery

Printing & Packaging

Digital Sublimation

Bathrobe Making (CMT)

Laser Cutting

Stitching & Finishing

Retail-ready Packing

Full Quality Control

Trust & Presence

A Brand Built on Credibility

Government of India Recognised Star Export House

Since 201

SEDEX Certified

Since 2024 (Ethical Trade & Supply Chain)

ZED Gold Certified

Since 2024 (Zero Defect Zero Effect)

OEKO-TEX Certified

Due for renewal (previously certified)

ISO 14001 Certified

Environmental Management System

Organic Certification

Due for renewal (previously certified)

Export Presence

Global reach with lasting partnerships

Russia

First export market (2010), customer still active

Kuwait

Rangoli branded and white label

UAE

Rangoli branded and white label

Saudi Arabia

Rangoli branded and white label

Domestic Market Presence

Strong nationwide footprint with direct consumer access

Pan-India Network

Presence across 11 Indian states

Comprehensive distribution network

Multi-channel distribution

Distributors, wholesalers, and retailers nationwide

Strong B2B relationships

Built on trust and consistent quality over decades

Brand perception: “Affordable Luxury” (customer-validated)

Direct-to-Consumer

shoprangoli.in

Our own D2C platform bringing "Affordable Luxury" directly to consumers across India. Featuring our complete collection with exclusive online offerings.

Visit Our Store

Major Retail & Marketplace Partnerships

Strategic collaborations with India’s leading retail platforms

Flipkart SmartBuy

Private Label Vendor

Myntra

Private Label Vendor

Reliance Mart

Vendor

Amazon India

Rangoli Branded Products

FirstCry

Private Label Vendor

Partnership Benefits

Strategic collaborations with India’s leading retail platforms

Market Reach

Access to millions of customers through established platforms

Brand Visibility

Increased exposure and credibility through association with major retailers

Operational Synergy

Leveraging partner logistics and customer service infrastructure

Export Countries
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Indian States
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Export Years
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Major Retail Partners
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