OUR STORY
Where It All Started
Mr. Pawan Saraf
Co-Founder
Late Mr. Pramod Saraf
Co-Founder
In 1993, Mr. Pawan Saraf and his brother, the late Mr. Pramod Saraf, started Rangoli as a small weaving unit in Kundli, Sonipat with 36 shuttle looms. Together, they laid the foundation of what would become a trusted household name — learning the craft, understanding the weave, and building a business on the values of honesty and hard work. Though Mr. Pramod Saraf is no longer with us, his spirit lives on in the company he helped build. The values the two brothers instilled — quality, integrity, and care for the customer — remain at the heart of everything we do today.
A New Chapter
32+ Years of Progress
Founding Year
Founded with 36 shuttle looms (dobby & jacquard)
Brand Launch
Launched the Rangoli brand
Domestic Growth
Strong domestic presence in terry fabrics & towels
New Leadership
Second generation takes charge — major transformation begins
Expansion & Exports
Expanded into bathrobes, mats, hair drapes, wall décor. First export to Russia (customer active today)
Market Expansion
Presence built across 11 states; entry into e-commerce marketplaces
Star Export House
Recognised by Government of India
International Top quality certifications
GOTS Organic certification, Oekotex and SEDEX Certified
Our Origin Story
- The product range expanded beyond towels to bathrobes, bath mats, hair drapes, spa accessories, wall décor, digital paintings, and wall stickers.
- New capabilities such as embroidery, printing, sublimation, laser cutting, stitching, and full finishing were built in-house.
- Our first international export shipment was sent to Russia — a customer who continues to work with us today.
Today, we partner with India’s finest mills, guided by the knowledge and experience of being fabric manufacturers ourselves.
Exhibition Gallery
European Parliament Visit (November 2025)
Our Product Portfolio
Proven Designs, Ready to Ship
Face, hand, bath, bath sheets
Bath Mats
Multiple constructions
Bathrobes & Loungewear
Premium comfort wear
Made-Ups
Hair drapes, spa accessories
Pool & Beach
Sublimation & jacquard towels
Home Decor
Wall décor, digital paintings, wall stickers
Why Brands Partner With Us
Traditional Export Model
High MOQs
Large minimum order quantities required
8–12 Week Lead Times
Long waiting periods for production
Risky, Untested Designs
No guarantee of market acceptance
Limited Variety
Restricted product range per shipment
Generic Products
Standard designs with little differentiation
Just Manufacturing
Just Manufacturing
Rangoli Model
No MOQ
Order what you need, no minimum restrictions
Ready Stock — Immediate Dispatch
Quick turnaround times
Market-Proven Designs
Collections already tested in the market
Wide Variety
Multiple products in a single shipment
Curated "Affordable Luxury"
Premium quality at accessible prices
Complete Solutions
Co-branding, white-labeling & customization
In-House Capabilities
Embroidery
Printing & Packaging
Digital Sublimation
Bathrobe Making (CMT)
Laser Cutting
Stitching & Finishing
Retail-ready Packing
Full Quality Control
Trust & Presence
Government of India Recognised Star Export House
Since 201
SEDEX Certified
Since 2024 (Ethical Trade & Supply Chain)
ZED Gold Certified
Since 2024 (Zero Defect Zero Effect)
OEKO-TEX Certified
Due for renewal (previously certified)
ISO 14001 Certified
Environmental Management System
Organic Certification
Due for renewal (previously certified)
Export Presence
Russia
First export market (2010), customer still active
Kuwait
Rangoli branded and white label
UAE
Rangoli branded and white label
Saudi Arabia
Rangoli branded and white label
Domestic Market Presence
Strong nationwide footprint with direct consumer access
Pan-India Network
Presence across 11 Indian states
Comprehensive distribution network
Multi-channel distribution
Distributors, wholesalers, and retailers nationwide
Strong B2B relationships
Built on trust and consistent quality over decades
Direct-to-Consumer
shoprangoli.in
Our own D2C platform bringing "Affordable Luxury" directly to consumers across India. Featuring our complete collection with exclusive online offerings.
Major Retail & Marketplace Partnerships
Flipkart SmartBuy
Myntra
Reliance Mart
Amazon India
FirstCry
Partnership Benefits
Market Reach
Access to millions of customers through established platforms
Brand Visibility
Increased exposure and credibility through association with major retailers
Operational Synergy
Leveraging partner logistics and customer service infrastructure